October 29, 2020

SEARCH ENGINE OPTIMIZATION Quotes From Specialists in Search Marketing

Not every information found online is created equal and it’s really easy to get pushed and taken in the wrong direction. To help you cut via all the clutter, I scoured the web and found the top 10 timeless SEO quotes to guide your technique. Even if Google unleashes an revise tomorrow, these quotes will still hold true.

One of the best things about the web is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.


Using SEO tips or hacks is like trying to beat the house in Vegas. Sure, you can find a couple of quick wins, but in the long term you’re bound to lose because “the house always wins. ”

To put it differently, SEO is an asset. It’s such as buying real estate and investing in order to remodel your kitchen and shower. That work will increase the value of your home so that you can sell it in the future for a profit.
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Great SEO work only gets much better over time. — Jill Whalen (@jillwhalen), WhatDidYouDoWithJill. com

— Dave Naylor (@DaveNaylor), Bronco. co. UK Handling Director

You’re ignoring the most important section of SEO– your customers when you design your site for Google’s search engine spider. All in all, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that visitors into sales and leads!

The goal of SEO is not to rank # 1 . The goal is to generate leads and sales for your company.

“My rule of thumb is build a site for an user, not a spider. ”

Even if you’re using other techniques like Radio, tv, and print out, you still need an SEO technique to ensure you’re not losing customers if they turn to the internet to do more analysis.

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing techniques. “– Duane Forrester, Senior Product Manager, Bing

If your prospective customers are usually searching in Google, Bing, and Yahoo to find your products or services, you need a good SEO strategy. More and more people are using multiple channels to research products and services and search engines like google are often part of the mix.

This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the details online and present it so that the “best” is at the top of the search results.

“Google only loves you when everyone else loves you first. “– Wendy Piersall

How does Google determine what is “best”?

Google’s algorithm takes into account a lot of factors, but one of the most important signals is the number of websites that research, or link, to the information. Each link is like a vote for the reason that website’s favor telling Google it deserves to rank high in the search results.

One of the big misconceptions regarding SEO is that it’s all about tricking Google to get your website to rank high.

With that in mind, the goal of SEO is to make it as easy as possible for Google to get your website (by using proper HTML code, writing relevant copy, designing with regard to ease of use, optimizing page load speed) then to give Google a reason to position your website higher than all the other relevant sites (by publishing better and more robust information, getting more links, a lot more online PR).

Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are in the top of the results page.

Successful SEO is not about tricking Search engines. — Phil Frost, Main Street ROI

Again, the goal of SEO is not really to rank # 1, they have to generate sales and leads.

“Today it’s not about ‘get the traffic’– it’s about ‘get the targeted and relevant traffic. “– Adam Audette, Chief Knowledge Officer, RKG

That means your SEO strategy begins with finding the right keywords that will eventually drive conversions for your business. Use Google’s Keywords Planner Tool to look for relevant keywords. Take it one phase further to organize all the keywords you find into two categories:



As you can probably guess, the buying-intent keywords are the ones where the person searching is most likely looking to make a purchase. The particular research-intent keywords are the ones where the searcher is most likely just doing research.

Focus your SEO efforts for the buying-intent keywords first to give you the best chance to drive sales and prospective customers.

The sad truth with SEO is that most people will not find your site unless you’re on the first search results page. Keep in mind there are only ten spots available and likely thousands or even tens of millions of other web sites vying for those coveted spots.

Consider how hard it is to double the amount of visitors to your website. You’ll have to invest more within SEO, advertising, social media, email marketing, and/or another marketing tactic to drive a lot more website traffic.

Now consider the fact that you will get the same impact on your business when instead, you focused on doubling your website conversion rates.

“The best place to hide a dead body is the second web page of Google search. “– Anonymous.

I am going to admit, I “LOL ‘d” while i first read this quote.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. “– Jeff Eisenberg

In the past, publishing more and more content material was a great tactic to broaden the reach of your SEO. When you publish more articles about different topics, your website has more opportunities to rank in Google.

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