Running a blog like so much else on the internet failed to start out as a means of making money, this just sort of evolved that way and today there are many people living the big desire simply by spending several hours a week writing about a subject they are passionate about. The big celebrities, the uber bloggers, drink great wines, dine on epicurean pleasures, travel on exotic vacations plus live in the house of their dreams. Who will be the next to pick up this uncommon baton?
The answer may surprise a person. Uber people are accidents – accidents of nature, circumstance, or just coming to the right place at the right moment or doing the right thing. These are better known as super people, but really, the word “uber” just takes it up a notch or two. I think of super models as being accidents of nature, being high, thin and beautiful. Often their particular parents display none of these attributes. Similarly, super bloggers rose to their status somewhat accidentally as well, running a blog about a topic they are passionate about.
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The ones we know about typically are in area of blogging itself, but there are many that are bringing in decent coin blogging about subjects you and I are usually hardly aware of… and then, there is a handful or two that wear the title “Uber” – that’s extremely on steroids.
I Think think of Danielle Friedland who was the first and original celebrity baby blogger. Danielle’s blog was acquired by People Inc. for an undisclosed sum. In the semantics from the corporate world, “undisclosed” can be examine as big time dough! Barely a household name, Danielle went through the particular portals of blogging to be major uber blogger.
In his recent keynote address to the Blogworld Expo, Rich Jalichandra, CEO of Technorati, provided some interesting statistics, the number one getting that 72% of bloggers are still just blogging for fun, he phone calls them hobbyists. What was telling about this statistic, according to Jalichandra, is that fifty percent of these hobbyists are hoping to make money from their blog “sometime. ”
This means that 28% of us blog for cash. We are the professional bloggers. The exact number of bloggers is hard if not difficult to pin down. Applying blogs in existence as a measure to start through simply does not play out nicely considering that many professional bloggers own a portfolio of these online cash machines that number in the tens of tens, and some even in the hundreds. I don’t think that I would be far wrong however if I simply said that professional bloggers are somewhere in the HUNDREDS OF THOUSANDS. The numbers can be quite daunting. The next statistic that completely blew me away is that of the professional blog owners, 17% cite blogging as their primary source of income. That would be in the hundreds of thousands!
There was clearly no shortage of other numerical statistics in Jalichandra’s address that are most fascinating. What caught my undivided attention however was something that we currently suspected and that is that blogging is promoting the profile of media, how it plays out daily and the influence it has on our daily lifestyles. If a book on this hasn’t been created yet, I am sure it won’t be long before someone like Malcolm Gladwell creates one in his inimitable Tipping Point style. It’s right up his street.
Increasingly people are sourcing out the internet for information and blog audience is on the rise. It is safe in order to assume then that by their sheer numbers blogs present a far more varied perspective on any given topic and that they open the reader’s mind in order to optional thought that is not readily available through mainstream media. Interesting thought, that will.
Another important factor is that today running a blog is employed as an useful marketing tool to advertise just about anything you want under the sun. The queue between online and offline is quickly beginning to blur as online marketing is usually employed to draw traffic plus sales to traditionally offline businesses. Politics and politicians have cottoned on to this new phenomena because, indeed, Obama’s win in the last ALL OF US Presidential election is deemed largely to have succeeded due to the deployment of strategic online tactics. The celebrity-awed who cannot get through the day without a dose of news on the comings and goings of their favorite stone or movie star glom on to the web with feverish tenacity to make their own otherwise ordinary life complete.