When researching SEO companies, it is appealing to choose any company willing to offer guaranteed SEO services. It is human nature – people love a guarantee. This particular holds especially true for purchases in which the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO. ” Sadly, with many SEO companies, this self-confidence in the guarantee is ill-placed.
Plenty of questionable SEO companies offer the things i like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee which is easily attainable – if you purchase such services and are not consequently harassed by a pesky leprechaun, the guarantee has been met. How can you protest?
The truth is that SEO companies tend not to control the major search engines, and any kind of firm that claims to have a “special relationship” that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve all of them.
What follows is a partial list of some of the more popular types of guaranteed SEO out there – some of them roughly as helpful as leprechaun repellent, and some of these actually meaningful.
The particular “Leprechaun Repellent” Keyphrases Guarantee
Numerous SEO companies boast that they will acquire a certain number of top rankings in the organic results of major search engines. This kind of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are usually what it’s all about, right?
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Isn’t very that the goal?
The answer is an vehement “No. ” Quality SEO businesses will point out that the real objective is to bring high quality traffic to your blog. It’s quite simple to guarantee top positions if you choose non-competitive or obscure phrases – for example , “leprechaun resilient. ” Want proof? Enter “leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat – if you are reading this content immediately after its release, the search engines might not have indexed it yet. Wait a week and try again. ).
It is extremely easy for SEO companies to obtain high search engine positions for terms that nobody uses. Such rankings might impress your friends and neighbours, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the particular phrase “leprechaun repellent” is used only for demonstrative purposes. Many unpopular key phrases may not sound absurd. There are certainly countless phrases out there that sound extremely relevant to your business that are never ever typed into search engines. Good SEARCH ENGINE OPTIMIZATION companies will avoid such phrases. “Leprechaun repellent” practitioners will embrace them – it allows these to attain their worthless guarantees.
Addititionally there is another aspect of this type of guaranteed SEO in which SEO companies will assure you first place positions on unspecified search engines for more competitive phrases. Sadly, this type of guaranteed SEO often consists of obscure engines that have very little business and are not sophisticated enough in order to quickly eliminate web pages that use junk tactics. In a few documented cases, the guarantees involved search engines that the SEARCH ENGINE OPTIMIZATION companies actually owned and operated!
There are really only three major search engines at present – Google, Bing, and MSN. There are a handful of small engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO need to involve prominent engines, not imprecise ones.
The “Company Name” Guarantee
There is also a common guarantee that questionable SEO companies will use that guarantees that a company will show up for a search on its company name. This particular, much like the “leprechaun repellent” flavor of guaranteed SEO, offers no genuine value. Sure, if your company name is “Acme, ” it may actually be competitive – but chances are that in case your website does not already show up close to the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. High quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while certainly desirable, provides only a tiny cheaper potential value of search engine marketing. The real advantage for most companies is that search engine marketing attracts potential buyers who are not already acquainted with the company name. Unless your company is really a household name, it is unlikely that having your company name figure conspicuously in the results is going to have a huge impact on your business.