In order to find the best digital marketing agency, very first, we need to understand “what is electronic marketing”, “will digital marketing advantage your business” and answer problem “how do I get more leads for my business? ” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The book definition of Digital marketing is the marketing of products or services using digital systems, mainly on the internet, but also including mobile phones, display advertising, and any other electronic medium. So simple to summarise in one sentence, yet it can be a complicated procedure to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the knowledge and experience of the best digital marketing agencies can be hugely beneficial.
Conventional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, these days people are connected to the internet all day, every single day and “live online”. Looking for information, a product or service is as simple and quick as searching on a laptop or computer at the office or picking up their mobile telephone or tablet. Digital marketing targets getting your information, products and services in front of individuals when they are looking online. The best electronic agencies understand the buying process of your products and services and ensure that your information is usually prominent to the potential customer at the appropriate time. In the digital marketing globe, the various stages of the buying procedure i. e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will present the relevant info, service or product at the targeted time in the buying process.
Whilst some electronic marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, professional digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who else commonly concentrate on TV, radio plus print marketing.
Regardless if your business will be business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, usually instant, and reliable way of obtaining leads into your business and traveling up revenue. The very best digital marketing and advertising agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at an expense that makes business sense and increases profit levels. Digital marketing will certainly benefit your business and answers problem “how do I get more leads to get my business”?
Digital marketing, occasionally referred to as website marketing, can be broken down into a number of important features and solutions:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your website is e-Commerce or marketing services it will drive leads plus sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them online.
SEO requires experience and knowledge of how Google reads your website. Exactly what messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find this. A good SEO company will have a proven track record of ranking websites high in the search engine results.
SEO works best when the proven ways of obtaining rankings are applied in conjunction with latest trends that are driving visitors. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” for their search query i. e. “SEO Company near me”. These clients are looking to buy and buy from a local service or product supplier.
Although SEO could be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the foundation of effective PPC, social media plus reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position advertising campaigns at the top of the search results for specific search terms. These search terms can be the phrases people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.
Although your own advert, depending on your budget, can be demonstrated every time a search is made, you only pay when an internet user clicks on your own advert and is taken to your website or calls you direct from the search results page meaning you only pay once you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used as well as the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the particular less you pay per click and less you pay per lead into the business.
In the UK, Google has the vast majority of search traffic and most of the budget should be placed their, nevertheless , you will not want to miss the smaller, though considerable potential for customers from search engines like google like Microsoft’s Bing platform, plus a small part of the budget should be invested in other search engines. Also, the very best PPC management companies will also discuss distributing your PPC budget over a quantity of campaigns aimed at different parts of the customer trip. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or marketplace leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small area of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive upward conversions from the customers previously promoted too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates the company has a proven track record within delivering high-quality campaigns, which generate good competitive/low CPC’s and provide high and positive ROI’s. The most effective PPC agency will have a robust PAY PER CLICK management process in place to rapidly react and capitalise on modifications in our PPC campaigns of your competitors.
Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant from the point of view that as soon as your campaigns are live they can be generating leads for your business.
PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you obtain more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for the business to attract leads. Fb has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or even other businesses, your potential customers take Facebook and using it often.
Facebook is great at raising awareness during the clients “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of prospective customers at the “buying” stage. With this type of large audience and the flexibility to customers throughout the buying process, Fb can be a good avenue to generate leads and sales and to deliver a great return on investment.
If you loved this article so you would like to get more info relating to Scott Levy please visit our page.
A good digital marketing company will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best electronic marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social internet marketing and specifically Facebook marketing can be executed as a stand-alone activity however it functions so much better when combined with SEARCH ENGINE OPTIMIZATION and/or PPC. When a potential customer visits your website their computer is proclaimed as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.
When considering making a purchase, a potential customer will scour the internet to get feedback and reviews from previous customers. Your online marketing and sales can live or die by the evaluations for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, could be a huge benefit to your conversion price.
Digital marketing companies call this “reputation management” or “online reputation management” however , in reality, it is creating systems to generate customer reviews plus customer feedback ensuing positive customer satisfaction is usually captured and easy to find for customers.
Many businesses are concerned with allowing the general public the ability to openly provide feedback. You are unable to please all of the people all of the time, plus companies worry that a bad evaluation will have a negative impact on their company. Firstly, if someone is determined in order to leave a bad review for your company they will find a platform to do so plus there are 1000’s of platforms to select from. It is better to have control of where customers are encouraged to leave a review. Secondly, an unhealthy or bad review, if managed well, can be a positive for your company. Engaging with a bad review shows that you care about feedback and subsequently, you care about your customers. One nicely managed bad review can be as great for your business ten good reviews.
An excellent digital marketing company will use among the handful of recognised review platform and offer the tools and means of allowing you to capture, manage and respond to customer reviews.